Cotton farmers will now have a new preemergence herbicide and class of chemistry in the fight against resistant weeds. On February 11th the US EPA registered Brake® Herbicides for cotton. Brake offers exceptional cotton tolerance with extended residual weed control allowing farmers to get their cotton off to a great start and maximize yield potential.
It is estimated over 9 million acres of cotton will be planted in 2016. Many of those acres have experienced challenges with resistant weeds like Palmer amaranth (Palmer pigweed). This is a significant threat to production when just one pigweed plant in 60 feet of cotton row has been shown to reduce yield by up to 30%. This challenge facing growers was the stimulus for USDA seeking SePRO’s interest in developing Brake for cotton, as it represented a much needed new mode of action. Brake has been developed over the last 4 years in conjunction with the National Cotton Council, Cotton Incorporated, over 25 university researchers, industry experts and growers.
Brake comes at a perfect time, when growers are looking for additional tools to strengthen resistant weed management programs. It offers a strong residual herbicide that provides the foundation for comprehensive weed control programs, regardless of traits. Brake provides very good control of herbicide-resistant Palmer amaranth, along with many other broadleaf weeds and grasses. This versatile herbicide excels under wet conditions providing assurance when it is too wet to get back in the fields for timely postemergence herbicide applications.
“Having the opportunity to develop Brake alongside the grower community has been invaluable for this new class of chemistry for cotton,” said Bill Culpepper, CEO SePRO Corporation. To learn more about the Brake story and the experiences of researchers and growers, go to brakeherbicide.com.
SePRO Corporation is pleased to welcome Joel Brinkman as Technical Sales Specialist representing the Pacific Southwest region of California, Nevada, Arizona, and Hawaii. Joel earned his Degree in Turfgrass Management from the Ohio State University. He joins SePRO with over 25 years of professional agronomy and management experience as a Golf Course Superintendent and Sales Representative. Joel is a longtime member of the national and southern California GCSAA and is a certified California turf and ornamental pesticide applicator.
“We are excited to have Joel as part of the SePRO team. His expertise and passion for problem solving will provide our customers with an extremely valuable resource to advance their management programs” said Shaun Hyde, Western Regional Sales Manager. With the recent product launches of Cutless®, Legacy®, and Musketeer® for turf grass management; Cutless Granular for landscape; and Rycar® insecticide for greenhouses, there are many new and effective solutions available to managers in the turf, landscape, and ornamental markets.
Joel and his family will continue to reside in Southern California.
Technical Sales Specialist
SePRO Corporation is pleased to welcome Leif Willey as Technical Sales Specialist representing the Ohio Valley region. Leif earned a Bachelor of Science Degree in Aquatic Sciences from Purdue University and a Master of Science in Agronomy (Weed Science) from the University of Florida. He joins SePRO with nearly a decade of research and technical solutions focus. Leif is a biologist and certified applicator. Prior to pursuing his education, he became familiar with the nature of problem solving and pest management while growing up surrounded by his family’s lawn and landscape business in Indiana.
“We are excited to have Leif as part of the SePRO team of Technical Sales Specialists and are confident he will provide a unique perspective and valuable resource for all of our customers in the Ohio Valley,” said Shaun Hyde, Western Regional Sales Manager.
When not working, Leif enjoys spending time outdoors and is an avid shooter. Leif will be relocating to the Carmel, Indiana area, and be in the field starting February 29, 2016.
In the interim, please feel free to contact me for technical and business support assistance.
Western Regional Sales Manager